Want to livestream your service but have no budget?

The sky is the limit when it comes to livestream options. Generally, you will need capable audio/video equipment (camera/sound) to capture your content; streaming capable device (pc with internet access and capture software); internet service provider; and a content hosting service. The more you are willing to spend, the better the results for your viewers.

But don’t think live-streaming is beyond your grasp. A smartphone can satisfy most of your requirements aside from the content hosting service. Video/audio quality may be acceptable enough to meet your needs. App developers create easy and intuitive software to help you with carrying the workload of live-streaming. You still need to consider who will host your content for viewers to access.

You could use social media apps from your mobile device, but who really owns your content and who controls pop up advertising to your viewers. The upside of free live-streaming through social media is ease of use and ubiquitous access. The downside is your viewers may be required to create a platform account to view content or may be served advertising that does not align with your mission.

By now you may have tried your hand with online meeting platforms that allow your viewers to interact with one another by video. These meeting services have been helpful in gathering your group together at a set time for live interaction. Some meeting services require a subscription to add more seats to your meeting or add time to your meeting length. If you are willing to pay more, you can increase features available for your online meeting. You don’t have to understand the nuts and bolts of how the online meeting service works in order to know if the service meets your needs–your audience will be quick to share their hurdles with you.

Rethink your approach to the web meeting. Have you ever considered online web meetings may be a great option for sharing your livestream. Most online meeting platforms allow you to chose your video and audio feed source. You are not tied to that low quality camera built in to your desktop/laptop display. Investing in a video capture card or usb device will allow you to add a higher quality camera feed and even add a quality audio feed from your auditorium soundboard. To help reduce meeting quality degradation you could disable video inputs from your audience to create a single viewable window for your audience.

After you end the meeting, a recording of the content is usually available for download from your meeting platform provider. Post that recording on your website.

Live-streaming does not have to overwhelm you. With a little ingenuity and thinking outside the box you could easily find a solution that works best for you and your viewers.